I'm Elena Denker, I started LoLiLuna a webshop for second-hand children's clothing.

Entrepreneurship has always been a dream of mine. Being free in my choices and in organizing my time.

I have three children myself and I know how busy people can be with work, family, etc.

Searching for beautiful second-hand children's clothing on sites such as marktplaats or vinted takes a lot of time. That's why I select the most beautiful second-hand (and new) items for LoLiLuna. This way, busy families with small children save valuable time.

 

Since the birth of my eldest daughter in 1997, I became passionate about timeless and elegant French baby and children's clothing.

At that time I lived in Rotterdam, in the Netherlands, and I found out that there were very few clothes for sale that I liked for my daughter. Fortunately, the French shop Jacadi was still in Rotterdam at the time, i was very happy about that and i bought my baby girl just about everything there

Two years later Jacadi disappeared completely from the Netherlands and when another shop that i liked in The Hague also disappeared it was over for me.

These stores, which specialized in timeless and elegant children's clothing, have of course disappeared for a reason.

The offer was probably too classic for the Netherlands

I like to offer people who like this type of clothing the opportunity to buy them at LoLiLuna.

After the birth of my other two children in 2008 and 2012, I also scoured the second-hand children's clothing sites, but the range never really tempted me. Clothing in poor condition, washed, pilled, bad photos, brands I did not like etc.

Buying beautiful baby and children's clothing is my hobby that got out of hand and that's how it is Online store to arise.

I buy new but also a lot of second-hand children's clothing, because why would you buy everything new in the store when there is a lot of beautiful baby and children's clothing for sale that has never or hardly been worn?

What I always loved and still think is great is that I had put together an extensive and unique wardrobe of the most beautiful brands for my own children.

I bought almost everything second hand.

The fact that everything did not come straight from the designer stores was absolutely not visible because I only bought clothes that were in new condition for much less than the retail price.

I can put together every look from Vogue Bambini or other children's fashion magazines from my own collection.

Preloved items, worn by one child, have one story, but they could have more if worn by more children. This way we extend the lifespan of a garment, and because the textile industry is one of the most polluting, this is a good thing because every small step counts. Thanks to your purchases at LoliLuna second-hand children's clothing, you save thousands of liters of water. And you save money.